5 Greenwashing Techniques
Greenwashing is a sneaky practice. Brands will use clever marketing tactics and techniques to lead consumers to believe that their purchase is more sustainable and ethical than it may truly be.
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Greenwashing is a sneaky practice. Brands will use clever marketing tactics and techniques to lead consumers to believe that their purchase is more sustainable and ethical than it may truly be.
When I was a teenager, Garnier Fructis was one of my favourite brands. Their marketing makes it seem like Garnier is a more natural and environmentally-friendly choice.
Burt’s Bees is a brand that has been around for what feels like forever. Yet they’ve only recently expanded to include makeup and baby care products.
Just over two years ago I posted about the, at the time, newly launched Herbal Essences Bio:Renew haircare line. This post has been one of the most popular throughout the last couple years.
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As the great conscious consumer you are, I know without a doubt, that you’re analyzing every purchase you make. Third Party Certifications are one of the most important things to look for when you spend your money.
This post contains affiliate links and products sent for review. The new Herbal Essences Bio:Renew collection has launched and it sounds like a pretty good option for those who want to use more green and natural products.
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