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Pure Anada Natural Makeup | Review

Pure Anada Natural Makeup | Review

It’s hard to come by Natural Makeup brands unless you’re actively searching for them, luckily on I was able to hunt down Pure Anada makeup products which just happened to be on sale! Like any good beauty blogger I decided to order a couple items to test. Alas, here is a full review on Pure Anada Natural Makeup – Enjoy!

Pure Anada Natural Makeup

Pure Anada is a Canadian company based out of Manitoba – they have a focus on creating natural products that are good for you. They are all cruelty-free and made in-house, unlike many large companies which often source out their makeup production to large manufacturers.

I must admit, Pure Anada has a wonderful story and mission behind it – by fulfilling philanthropic efforts such as “causemetics” to raise money for cancer awareness and supporting women & children. Pure Anada is all about goodness and nature through what they do. Something that I can appreciate.

Pure Anada Natural Mascara (Black) $14.00 CAD available from

Pure Anada Natural Mascara Review

The packaging for the Pure Anada Natural Mascara feels durable, sturdy and great quality. It isn’t cheap plastic like many other brands have – for the price of $14.00 the packaging is fantastic. After all, first impressions are important.


Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea fruit oil (Olive Oil), Vegetable Source Cetyl Alcohol (Coconut), Coernica Cerifera (Carnauba Wax), Euphorbia Cerifera (Candelilla Wax), Vegetable Glycerin, Stearic Acid, Acacia Gum, Black Iron oxide (CI 77499),  Aminomethyl Popandiol (Ph Adjuster), Phenoxyethanol (Preservative).

A mascara with only 12 ingredients is pretty impressive. Phenoxyethanol is not a fantastic ingredient, but it does occur lower on the list which means there is only a limited amount. All in all, this ingredient list is much better than something like the Rimmel Lash Sensational Mascara. Oh, and speaking of.

Test yourself! Which mascara is which – Pure Anada Natural Mascara or Rimmel Lash Sensational?

Pure Anada Natural Mascara versus Rimmel Lash Sensational Mascara

If you guessed that Pure Anada Natural Mascara was on the left eye, then you are correct! How impressive is that? I thought that I would never find a mascara better than the Rimmel Lash Sensational Mascara, let alone a natural mascara… and yet, the Pure Anada Natural Mascara is so much more voluminous and lengthening.

So, is the Pure Anada Natural Mascara my new favourite?

Yes and no. As I stated earlier, I bought this from on sale for $11. Which is a really good price in the grand scheme of natural mascaras. But I did have a problem with it.

I receive a mascara tube that was over-filled. After using it for the first time, I closed it and mascara came squeezing out of the top. It created a huge mess of black mascara everywhere. I had just fallen in love with it and it became such a pain to use!

I was really disappointed in the quality control. I contacted Pure Anada (aka posted on their facebook page) with a video of the mascara squeezing out. They responded quickly and said they would send me a replacement tube and apologized. As of right now, I’m still waiting for the new mascara to arrive.

UPDATE: I received a new tube of the mascara on Nov. 23… and it’s perfect!

I’m on the fence whether I will repurchase this. I do really like it, and other than the mascara tube being over-filled it works really well. So I guess by the time it runs out (and if I actually do receive a new mascara from Pure Anada) I’m sure I will make my decision. As far as natural mascaras go, this one is at the top of the list.

Pure Anada Petal Perfect Lipsticks “Ruby” and “Morden’s Blush” $14.00 each on

Pure Anada Natural Lipsticks Ruby and Morden's Blush

The lipsticks were also on sale for $11 each, so I decided to pick up Ruby as a lovely red shade and Morden’s Blush for a more “natural” lipstick look. Because these lipsticks are made from natural ingredients and tints, they are naturally a satin sheen with a more metallic finish. If you are looking for a matte lipstick, you won’t find it… at least not a natural one.


Ricinus Communis (Organic Castor Seed Oil), Simmondsia Chinensis (Organic, cold pressed Jojoba Seed Oil),Butyrospermum Parkii Fruit (Unrefined, Organic, Shea Butter), Limnanthes Alba (Organic Meadowfoam Seed Oil), Rosa Canina (Rosehip Seed Oil), Euphorbia Cerifera(Candelilla Wax), Copernicia Cerifera(Carnauba) Wax, Mica, Iron Oxides, Tocopherol (Vitamin E), Citrus Tangerina (Organic Tangerine Essential Oil)

Overall, the ingredient list for the lipsticks is rather impressive. Though I do have to note that some essential oils can be irritants – if you know that you are allergic or have very sensitive skin, the orange essential oil may irritate your lips. I have not had an issue with the formulation on my lips, personally. In fact, I find that they are much more moisturizing than traditional lipsticks from Revlon or Rimmel.

Pure Anada Petal Perfect Lipstick Swatches

Pure anada petal perfect lipstick swatches ruby and morden's blush
Left: Morden’s Blush, Right: Ruby

Morden’s Blush swatches as a copper-red shade that is a great “My lips but better shade.” At first, I wasn’t a huge fan of this one. After wearing it a couple times I really do like it. The wear time is about 2-3 hours. You will have to retouch is after eating, but it lasts if you have a cup of tea.

Ruby is a reddish shade. It’s not pure red, because it is not possible to create a cool-red shade from natural ingredients. However, I do like the warm tone of the Ruby shade.

Pure Anada Petal Perfect Lipstick Morden's Blush
Morden’s Blush
Pure Anada petal Perfect lipstick ruby

I’m unlucky.

Well, I was really hoping that the mascara would be a one-off bad product experience. Unfortunately, I was wrong. If you look closely at my first picture of the lipsticks – you can see that the Ruby shade has a lovely cracked line through it. That’s before I used it.

Well, I was lucky enough to use the shade Ruby twice. The third time I opened it, the lipstick came flying out of the tube and landed on the floor. I thought, okay… fine I guess that lipstick must have been damaged during shipping. It’s not their fault.

I was able to use Morden’s Blush a few times as well, and now it has come loose in the tube too. It’s very difficult to apply because it is not a super-creamy formula. You do have to press (not hard, but not gently) on the lips to get the colour payoff. Unfortunately, I don’t think I’ll be able to use Morden’s Blush much longer either – perhaps I can apply it with a brush to avoid the same fate that the Ruby shade had.

It’s a real shame because I really did like both the Ruby and Morden’s Blush colours, but the lipsticks must be too delicate to really move around with – I know that I will not be repurchasing their lipsticks because I do not want to waste anymore money on a lipstick I can only use a few times before it breaks. (Boo!)

Anyway, I’m glad that I was able to try out the Pure Anada brand and share my experience with you! I’m definitely considering repurchasing the mascara because WOW – it really is amazing. But the lipsticks were a real dud for me.

Have you ever had a lipstick turn into a rocket and land on your floor!?

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  • I had, and it was a MAC lipstick, but it was entirely my own fault. I had left my handbag on the radiator and it melted…
    Phenoxyethanol in the list above is not to worry about. It is almost always 5% and thus a great way to judge how much (or how little) of the so called active ingredients is actually in a product. When used, companies use it at 5%, because more is forbidden and less is not really effective. The only exception are (very few) ingredients that contain it naturally, like in the list you showed above. Your phenoxyethanol is simply a bi-product in the mascara, nothing to worry about.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

    • Well that’s good to know. I wasn’t overly concerned because it is very far at the end of the ingredients list. But that’s definitely a good thing to remember!
      What a bummer about the MAC lipstick – I’d be so upset haha.

      • I was quite mad at myself, but I put it back in the bullet and still use it. But careful and with a lip brush.

  • i have never heard of this brand before. The lipsticks look nice, shame that the Ruby one was damaged.

    Vanessa x |

  • That’s so awesome that you were able to find this brand! It’s nice to hear of a brand that they produce their stuff in house and put money towards charities. Usually green brands don’t impress me much but I’m really liking Ananda so far 🙂 The lip shades are lovely and the mascara looks awesome! That’s awesome that they were so quick to send you a new one when your one overflowed. I’m totally gonna go check if they have a waterproof version 😀

    Thanks for introducing me to this brand!

    Mili | Sharmtoaster

    • Yes! The background of the brand is great. I’m not sure if they have a waterproof one to be honest, but it would be nice if they did 🙂

  • Aww, shame about the lipsticks but I find that the pigmentation is also not as intense as I like my lipsticks to be. I am so impressed with how the mascara looks on your lashes! Are your lashes naturally curl or did the mascara held the curl?

    Shireen | Reflection of Sanity

    • My dry lips could be part to blame for the pigmentation. After two coats they were very opaque, but I definitely see what you mean! And no, my lashes are always stick straight – I did use an eyelash curler, but this held the curl very well!

  • it indeed is a shame because those reds were beautiful against your skin. I was always hesitant to try natural makeup products because I always thought that they’d have less pigmentation or stay than regular products, but then when you read the ingredients, you’re like, omg this is so body friendly. ( but like really, that mascara looks beautiful on you and I think you should repurchase it, maybe just once in a while– because it has a much better affect than our friend rimmel).

  • Anamika

    I have never heard of the brand..but I like the background of the brand..where did you purchase this from? shame the ruby shade didn’t workout but I loved the shade and mascara as well!


  • Oh man, such a shame about the quality control! The lipsticks are beautiful on you and the mascara looks awesome, and it’s always nice to find a good Canadian brand. Hopefully they’ll up their game!

    Clementine | My Darling Clementine

  • Yiotou_La

    The lipsticks are so pretty, love these shades and I don’t own anything like these two! Too bad they broke so easily, it is so frustrating when this happens. Maybe they should consider changing the formula or the packaging. And I guessed the mascara right!!!! x


  • Love this amazing blog, great review too, thank you for sharing, cannot wait fot the next post!!!



  • The mascara sounds and looks awesome! I love that it’s natural as well as cruelty free, a must for me! A bit of a bummer that the lipsticks weren’t such a big succes but thanks for introducing this brand to us for sure!

    Naomi in Wonderland

  • I’ve never heard of this brand but omg the lipsticks seem so annoying. They’re such great shades as well :(. Have a lovely day 🙂

  • SamanthaSeries

    I don’t think I’ve tried much natural makeup. It always seems like they’re very hit-and-miss to me. It’s a shame about the lipstick, I’ve never had one fly out the tube before!! The Ruby shade looked pretty good in the swatch photo though.

    Samantha Series

    • Natural makeup can definitely be very hit and miss. The Ruby shade was stunning! If it didn’t land on the floor I definitely would have kept using it.

  • Oh no… 🙁 What a shame! Ruby is a really pretty colour! Once I put the lid of the lipstick it was still up and the lipstick was destroyed, that’s the only bad experience I had with a lipstick. You should have contacted them about the lipstick as well, I mean it happened to both of the lipsticks so it can’t be your own fault.

    Ela BellaWorld

  • Bernadette

    These lipsticks look lovely. x

  • Pingback: Pure Anada Five-Free Nail Polish | Review - Sustainably Savvy | Green Health, Beauty + Lifestyle()

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