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The Best Natural Mascara? W3ll People Mascara Review

The Best Natural Mascara? W3ll People Mascara Review

The Best Natural Mascara? W3ll People Mascara Review

Mascara can make or break your look – every girl with blonde lashes knows this all too well. Therefore, finding the best natural mascara is of utmost importance. So does the W3ll People Expressionist Mascara hit the mark? Keep reading to find out!

W3ll People Expressionist Mascara $21.99 CAD

Voted in best of beauty for Allure and noted as an Elle essential product; the W3ll People Expressionist mascara definitely has some high standards associated with it. Described as providing “big, bold, fluffy lashes” with a brush that will separate, scoop and lengthen it surely seems to be the best of the best. Which is why I couldn’t say no when I saw it at the Detox Market back in September. (Yes, I’ve been testing this for three months!)


How does the W3ll People Expressionist Mascara Work?

It’s taken so long to write this post because I just couldn’t come to a conclusion; sometimes it was great and other times it was total crap. I think that I’ve come to my conclusion… but I’m going to share a bit of pros and cons first.

Pros of the W3ll People Mascara

  • Decent Price
  • Separates lashes well
  • Does not irritate sensitive eyes
  • Does not have a bad smell
  • Clean ingredients
  • Comes in a multitude of colours (black, blue, purple, brown.)

Cons of the W3ll People Mascara

  • Smudges very easily
  • Does not lengthen unless you already have long lashes
  • Does not hold a curl
  • Flakes easily

What’s in the W3ll People Expressionist Mascara?

  • Aqua (Water)
  • Cera Alba (Beeswax)🌱 is used as a binding ingredient and to help increase viscosity.
  • C10-18 Tryglycerides are used to help thicken the mixture and provide emollient properties.
  • Stearic Acid is used as an emollient and to condition lashes.
  • Copernica Cerifera Cera / Copernicia Cerifera Cera (Canuba) Wax🌱 is used for it’s thickening properties.
  • Castor Isostearate Beeswax Succinate is a blend of castor oil and beeswax which is also used for skin conditioning and to control viscosity.
  • Glyceryl Stearate is used in skincare as an emulsifier; most likely used to retain moisture.
  • Glyceryl Caprylate acts as a film forming ingredient as well as skin conditioning and viscosity controlling.
  • Glycerin is most likely used as an emollient ingredient.
  • Potassium Sorbate is used as an anti-microbial agent and as a preservative.
  • Sodium Hydroxide is used as a pH adjuster and buffering ingredient; on it’s own it can be very corrosive.
  • Sodium Benzoate is a preservative which can cause skin irritation (in high concentrations.)
  • Xanthum Gum has a variety of uses including viscosity controlling, skin conditioning, and emulsifying.
  • Cellulose is a natural fiber that is most likely used for bulking and opacifying.
  • Tocopherol is a naturally occurring ingredient linked to Vitamin E and is most likely used for skin conditioning and for it’s anti-oxidant properties.
  • Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil is most likely used as an emollient ingredient.
  • [+/-Cl 77891 Titanium Dioxide, Cl 77491 and Cl 77499 Iron Oxides, Cl 77007 Ultramarines, Cl 74570 Carmine] are used for colouring.
    🌱Ingredient from Organic Farming

W3ll People Mascara Swatch
Two coats of the W3ll People Mascara

Is the W3ll People Expressionist Mascara the Best Natural Mascara?

In my very frank opinion, no. I’m genuinely surprised that this mascara has won as many awards as it has because the wear time and the effect of this mascara is total crap… unless you already have very lengthy and lush lashes. If you weren’t blessed with lush lashes then this is going to be a total dud for you as well (and I don’t think my lashes are that short.)

One tear and this mascara is bound to smudge, one slight touch and this will flake.

Sometimes buying a product based on the awards that it has received can be a let-down; I certainly do not think that it was deserved for the high esteem that it has been given. Mind you, on the W3ll People website this mascara has a 4.6/5 stars so perhaps I am one of the few with an unpopular opinion? 

Needless to say, I have no plans to repurchase this product. I will happily continue using my Pure Anada Natural Mascara which costs less and works much better than the W3ll People Expressionist Mascara.

Apologies for the rather click-bait title – I saw an opportunity and had to take it! In my opinion (based off the products I have tried) the Pure Anada Natural Mascara continues to be the best natural mascara I have tried!

Have you tried mascara from W3ll People?
*This post contains affiliate links. All thoughts and opinions are 100% my own!

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  • Oh no, that mascara is surely not for me. Shame, I like the look of the wand, but smudging and flaking are deal breakers.

    Anne|Linda, Libra, Loca

  • Kay (shoesandglitter)

    Thanks for your honest review!! I have to say, the mascara didn’t really wow me. It looks quite nice if you are after the natural look, but personally I love mascaras that give a lot of dramatic volume, which this one doesn’t seem to! Still, I like the packaging and the fact that it’s all natural definitely makes it a big plus. Really appreciate your thoughts on this, lovely! Thanks for sharing. xoxo


    • Same! If I’m wearing mascara, I’m wearing it to make my eyes stand out LOL. Thanks for reading, Kay!

  • It’s great that it’s natural but I prefer my mascaras with a lot more volume and doesn’t smudge. I might recommend it to my friends who like natural-looking lashes. Thank you so much for the review! <3

    with love, Bash   |   HEY BASH

  • Ugh, no, just no. My lashes are already sad and pathetic so this will make my lashes suicidal.

    Shireen⎜Reflection of Sanity

  • sounds cool but it’s not a product I will be interested in
    The Glossychic /Wonder Cottage

  • I like the idea of a natural mascara, but my short sad lashes need all the help they can get, so definitely a pass on this one 🙁 To be honest I don’t really trust magazines anymore when it comes to product recommendations, I’ve had much better success with products other bloggers recommend!

    Jenny | Geeky Posh

  • Kiri Yanchenko

    Ha! I was meant to read this post. I just uploaded a post on natural vs original formulas and I could only find a cruelty free mascara to put up against my fav benefit mascara.
    Although now I see this review – I see that your lashes don’t look very long.
    It’s like I have a psychological block – I can’t see that 100% natural mascara can be as good as a standard one…
    Set to Glow

  • I’ve probably once or twice not agreed with Allure when it came to their award winning products. It’s a shame this didn’t meet you expectations, and I’m sure it wouldn’t have met mine either since I’m extremely pick with mascaras, especially since mine need all the help they can get. I really need to try out Pure Anada! I also want to try out their nail polishes but sucks are showing which shade is which lol.

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