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Beauty Counter Lengthening Mascara Review

Beauty Counter Lengthening Mascara Review

Beauty Counter Lengthening Mascara Review

Are you on the hunt for a mascara that doesn’t have a laundry list of ingredients, but you want something that still promises long lashes? The Beauty Counter Lengthening Mascara promises to provide long, clump-free lashes that last. Today I’m going to dive into my thoughts on this particular mascara.

beauty counter lengthening mascara

Beauty Counter Lengthening Mascara $36.00 CAD

The Beauty Counter Lengthening Mascara comes in a navy blue package similar to the other makeup products that I’ve tested out from Beauty Counter (The Desert Sunrise Collection.) The tube is surprisingly lightweight, and quite slim. The wand is plastic, long and slim as well. In fact, I found the packaging to be quite… cheap. If you will.

Beauty Counter Lengthening Mascara Ingredients

This mascara rates as a 2/10 on the EWG Skin Deep website. Though most of the ingredients do not have much research to fully determine whether they are bad or good the worst offender seems to be Sodium Benzoate which does appear in the middle of the list. This mascara has 28 ingredients (if I counted correctly!) If you compare this to a traditional drugstore mascara from Rimmel or Covergirl, the Beauty Counter is doing pretty well in their ingredient list.

In the following drop-down I have categorized the ingredients as green for good, orange for moderately-bad and red for bad. If they are not in colour it means there is limited research on the ingredient. I do want to note that on the ingredient list on the Beauty Counter website they add a note that anything with an asterisk is Organic. Not one of these ingredients has an asterisk.
Click to See Entire Ingredient List

 Aqua/Water/Eau, Butyrospermum Parkii (Shea) Butter, Cera Alba/Beeswax/Cire d’abeilleCitric Acid, Gluconolactone, Glycerin, Iron Oxides, Isododecane, Lecithin, Panthenol, Polyglyceryl-3 Polyricinoleate, Polymethylsilsesquioxane, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Benzoate, Tocopherol (Vitamin E), Trimethylsiloxysilicate, Calcium Gluconate, Ceresin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnaubaDisteardimonium Hectorite, Euterpe Oleracea (Acai) Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil, Cera Microcristallina/Microcrystalline Wax/Cire microcristalline, Polyglyceryl-3 Diisostearate, Polyglyceryl-6 Polyricinoleate, Punica Granatum (Pomegranate) Seed OilTheobroma Cacao (Cocoa) Seed Butter, VP/Eicosene Copolymer. *Organic

beauty counter lengthening mascara
Clearly someone’s eyebrows needs a little TLC 😉


How does the Beauty Counter Mascara Work?

That’s what we’re here to find out, right? You want to know if this $36.00 mascara is really worth the splurge!

I’m going to break your heart right now and tell you to save your money… if you have any common sense. $36 for this mascara is a total rip off. I’m ashamed to say that I bought it. The first time that I used this mascara my eyes were so itchy – there must be an ingredient in here that just does not get along well with my skin. However, for review purposes I kept using it to see how it works. #beautybloggersacrifices

The mascara wand feels cheap, it flexes when you apply the mascara. The brush is good and grabs all of the lashes really well to provide a clump-free application. However, the mascara brush grips so much to your lashes that it makes application very time consuming. You cannot run the brush through your lashes in a single swipe (or two.)

This is an interesting mascara because it comes off easily when you cry (an unfortunate test) but it is ridiculously hard to remove when you do want it to come off. And if you have oily eyelids then it will transfer and give you that horrible black line during the day. I don’t understand how or why the formula doesn’t come off when you want it to, but does when you don’t…

Backing up Beauty Counter for a Minute…

I’m going to play devil’s advocate with myself for a minute to say that I understand why the packaging is so lightweight and cheap feeling – I’m going to make the assumption that it’s more environmentally-friendly and recyclable. As well, the ridiculously high cost is due to the Beauty Counter pyramid sales system to ensure that all of their consultants get a paycheque.

I work in retail, so I know that they easily double the cost to ensure that they make money off a product. That’s just how retail works – they probably have over a 52% margin! 

The Beauty Counter is exceptional because it is a company based on transparency, but as I stated in my Desert Sunrise Collection review post it would be so much better if they lowered their costs and stuck to selling in-stores entirely. Make it so that everyday people can afford your products, not the high middle-class.

What do I recommend?

Instead of spending $36 on this product, I think you are way better off purchasing the Pure Anada Mascara which is absolutely amazing. It comes off well when you want it too, it only has 12 ingredients, it’s way more natural than the Beauty Counter Lengthening Mascara and it’s only $14.00! Put that extra $22.00 into your savings account!

Or if you can’t purchase the Pure Anada Mascara, you can always head over to your nearest drugstore and pick up a mascara from Physician’s Formula which is going to be par with the Beauty Counter Lengthening Mascara (except cost way less!) Seriously guys, don’t waste your money on Beauty Counter when there’s so many better and more affordable options!

What do you think about Beauty Counter? 

* This post contains affiliate links. All thoughts & opinions are 100% my own!

  • This brand is overhyped to be honest, yes I love the message and reason behind the brand but the subpar quality doesn’t deserve the high price.

  • I agree with what Shireen wrote: The message and brand ethos may be great, but low quality for a high price? Sorry, no.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

  • Thanks for your honest assessment of this mascara. The Beautycounter brand has alot of positives going for it but it’s just unacceptable when the quality just doesn’t measure up to the price. I have been looking to make the switch to a clean mascara and will look into your suggestion of Pure Anada Mascara instead.

  • I will say this though– your eye looks like it came straight out of the host. The mascara does look good on you, but I really don’t like that packaging. I also don’t like thin mascara wands– but that’s just me. Honestly, if I wanted 36 dollar makeup, i would just buy gucchi eye products. I don’t need this. sorry beauty counter.

    • Hahah – you’re so right! It definitely does. The thin mascara wand is a real pain in the butt, and yes you would be better just to spend that money elsewhere for sure. Thanks for reading <3

  • This mascara looks amazing! Love the turn out especially with the thicker lashes 🙂

  • This is such a bummer. The mascara really doesn’t sound worth the price. Save to say that I won’t be trying Beauty Counter soon 🙂

    -Leta | The Nerdy Me

  • I’m more than happy with drugstore mascaras. I have high end ones as well and my drugstore ones do the same job so there’s no point to waste money on it. That pyramid sale system is annoying, all they focus on is doing money. Instead of just focusing on money, they should also focus on coming up with something worth the money!

    Ela BellaWorld

  • Kay (shoesandglitter)

    I really appreciate you sharing your honest thoughts on this mascara, darling! I agree with Ella, I think that drugstore mascaras and more than good enough, and for a small fraction of the price. I don’t mind spending a little extra money on a product, but I would still expect the results to blow me away! The most I have ever spent on a mascara was about thirty quid, it was a Chanel one but I was actually incredibly happy with it. The results were amazing! Still, there are much cheaper alternatives out there that give similar results. Also hun, I tagged you in the I Heart Spring tag on my blog! 🙂 I hope that’s okay. xoxo Hope that you’re having a wonderful week so far! <3 xoxo


  • That mascara sure sounds like a dud. I have oily lids and a good mascara is the HARDEST thing for me to find, so I won’t even be touching this with a 10-foot pole.

  • Rosy Ferry

    Hmmm will definitely avoid this mascara, for such a high price I would have expected a much better result, shame you had to test it with crying though, hope it was nothing too bad! I do love a good honest review though.

    Rosy | Sparkles of Light Blog
    My Instagram | Instagram

  • Such a shame this one isn’t good. Thanks for sharing your honest review, it’s so helpful when bloggers write about their honest thoughts on products. Not only is it refreshing to see it also saves me and other a lot of money! Anyways, I’ll check out the mascara you recommended, seems amazing for the price!

    Reine | Sincerely Reine

  • I really appreciate your honest review, Lindsey. Thank you for sharing with us what are the products to avoid. The packaging is good, I thought what’s inside is good too.

    Xeph |

  • laura anne

    A very honest review. I do like the look of it though x

    LAURA ­| Laura Thinks About

  • I love how honest you were about this mascara. Perhaps I need to do a lot more research because I would love to use a mascara with less ingredients, however I’m having a hard time finding one that is extremely waterproof since my lashes fall down without one. I’ve heard lots of great things from Physician’s Formula so I’ll need to see if they have anything waterproof!


  • Caitlin

    Nice honest review!

    Caitlin, Beauty & Colour

  • Sucks that it didn’t really work out! Great honest review 🙂

    xx Sofia | SOFIAADOT

  • Hillory Renkema

    So glad you did an honest review of the product, I really wanted to try it out (but now I think I’ll test out the one you recommended)!



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