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My First Time In a Japanese Beauty Store

Japanese Beauty Store

There’s nothing more interesting than walking into a store where the product descriptions are complete gibberish and you judge everything based on the imagery on the packaging. I was able to experience this when one of my friends introduced me to Jealousy Beauty, a Japanese beauty store in Toronto.

If you were there, you would have heard: “Oh my goodness, the packaging is so cute!” for practically every item in the store. We easily spent an hour walking up and down looking at the vast amount of skincare and beauty items trying to make sense of what each item was/did through pictures. I recognized some brand names such as Laneige and Shisiedo, but other than that I was at a complete loss. There were a very interesting array of products from BB creams, placenta serums and condoms (I swear I’m mature.)

After a long time walking around trying to decide what the best items to purchase for blogging reasons, obviously… I picked up the Dewy Tree Gold Snail Eye Patches and Pure Smile Choosy Lip Mask in Honey.

Dewy Tree Gold Snail Eye Patches $37.60 CAD


So, I realize that at the age of 21 it’s probably not the most important thing on my list of to-do’s, but I thought why not try out some anti-aging products? Truthfully I received lackluster results, but they are fun to use and they’re actually made in Korea. (Also, the red head with blue eyes on the packaging may have called out to me– I am a stereotypical consumer.)

They’re Sulfate-free, paraben-free, mineral-oil free, Triethanolamine-Free and synthetic-dye free as well as hypoallergenic and dermatologist tested.

The Key ingredients to this mask are… wait for it…

Snail Secretion Filtrate, Colloidal Gold, Aloe Leaf Juice, Collagen, Calcium and Adenosine (according to the package.)

You can apply these to your under-eye area, mouth area and forehead (anywhere you think fine lines are an issue) each box contains about 60 masks, and you’re expected to use them every day. I found that they were extremely hard to place on my face and remove from the container because they were so slippery. For the first few minutes I had an issue with it not sticking to my face and until the gel began to dry they were slipping down my cheeks.

Would I repurchase these? Probably not, because I don’t see much difference. However they’re a fun thing to use for pampering.

Pure Smile Choosy Lip Mask in ‘Honey’ $2.47 CAD

In the store there was a large display of lip masks, they have a ton of ‘flavours.’ I decided to pick one up because the winter has been a bit harsh to my poor lips and it’s something I’ve never tried before. The lip mask comes sandwiched between two plastic sheets probably to keep moist. It’s also huge, so it covers your lips and then some (unless you’ve got some serious balloon lips going on.) It didn’t smell or taste like honey but it felt nice and cool when applied.

Again, I didn’t notice a huge difference in my lips. They don’t feel moisturized, but they do feel soft. It was also just a nice thing to try for that ‘pamper’ experience.

Would I repurchase? Maybe if I could get them for a dollar or less, but I don’t think it was anything too spectacular.


It was a fun experience to look and try new products that aren’t common here, although I won’t be trying the placenta products anytime soon! Unfortunately, we didn’t find the bubbling face mask that we really wanted to try. So I’m going to have to visit again, just for that.

What’s your favourite Asian Beauty product/ trend? 

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  • If you find the bubbling face mask then do let me know, I’m so curious about that! I almost want to visit a store like this just to see if I can find anything that my skin loves! x

    Jodie // Jodie Loue

    • lindseyelyse

      I will definitely! I am on the hunt and someday it will be mine lol! Yeah for sure 🙂

  • You’re a young woman, guurrll enjoy your time whilst your young. You would find that using anti-ageing products early will actually have you age quicker. I guess the slipperyness was a sign that you’re young for that life haha

    • lindseyelyse

      WHAT!? Using anti-aging products will make it happen faster? I’m definitely going to give these to my Mum then LOL! Thanks for letting me know 😉

  • i love Jealousy Beauty. when i discovered it, i was like YESH, another place for me to get my hands on some of the asian skincare things i like. then i saw the prices and was like…i think i’ll continue to buy these online lol. i’m happy that asian products are more accessible though!
    A Beautiful Zen

    • lindseyelyse

      Right!? Haha. Some of the prices are okay- in fact what I bought was actually cheaper in-store (by a few cents) so not massive savings but at least it’s easy to pick up!

  • Pia

    Snail secretion?! You’re bold haha. This sounds like a super fun shopping trip though! I love the packaging too.
    xx, Pia

    • lindseyelyse

      It was a lot of fun, and they had placenta face masks… so I think I took the safer route haha!

  • Omgoodness at first the eye patches looked like a can of chips to me! I want to look into more eye products as my eye bags are terrible, thanks for reviewing this one! Hate how american eye products are so pricey compared to Asian eye products 🙁 The lip mask looks fun to put on though haha.

    • lindseyelyse

      Hahaha really? I guess I can kind of see it! Looking at American products is killer-most are over $100! The lip mask was fun! And I’m sure my boyfriend enjoyed that I wasn’t able to talk for about 20 minutes!

  • Japanese products is a combination of unique + cute or weird (nothing in between!). I just can’t help but browse through them though xD

    Joyce //

    • lindseyelyse

      Yes! I love love love all the packaging! That’s what gets me.

  • I am one of those people who still haven’t gone on Asian products train. I am not one to try out products that I do not know anything off and can not understand a single word on the packaging. It stresses me out!

    -Leta | The Nerdy Me

  • This is crazy cool. I’d love to try some Japanese products. Shame you didn’t seem too impressed but I guess it’s fun trying new products that don’t break the bank.

  • LOL, its so hard not to fall into the trap of marketing – I totally would’ve been drawn to that too!

    Miche from Buttons and Birdcages

  • I’d love to visit some japenese beauty stores , it sounds like you had a really fun time, even if you didn’t buy any placenta products ( I can’t imagine why 😉 ) I like the sound of the lip masks , for a nice pamper night even if they only make the feel a bit softer 🙂

    lots of love, Marianne xxx

  • That was how I felt when I was shopping in Singapore: So much fun, but no clue what I was getting! I did stay clear from placenta as well, and didn’t even brave a snail slime product, so I guess I have to get more adventurous soon.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

  • I had no idea that was a Japanese store! I want to go check that out now since if I ever want Japanese products I usually just order online but sometimes it’s nice to actually see what you’re buying. I tried some other snail thing before for my lips and it worked pretty well lol.

  • When I saw the gold snail eye patches I was hoping there weren’t any snail ingredients in it (Snails freak me out lol) then I saw the design and was like oh I get why they called it that now and then I saw the ingredients and I was like no, no, NO LOL!

    • lindseyelyse

      Hahaha! Yeah… there’s snail in it… that’s probably the funniest reaction though. It seems Asian skincare brands like their snail filtrate!

  • It’s another experience isn’t?! The packaging definitely is the first thing that catches you. We love Japanese mascaras, liners and brow pencils. They are one of the best in our opinion. They also do some amazing masks which we stocked up on when we went to japan!

    M + K

  • What on earth is snail secretion filtrate!? And I’ve tried the Choosy lip masks – it’s so hard to not move your mouth with them on!

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