Beautycounter is a relatively new brand to Canada in 2016 however they’ve been in the states for a few years. Prior to speaking with one of the consultants for Beautycounter I had no idea what the brand was nor had I ever heard about it. So let’s find out, shall we?
What is Beautycounter?
In short, beautycounter is a company that is based on transparency. Founded by Gregg Renfrew a working mother who realized how many nasty chemicals were in personal care products after watching the documentary An Inconvienent Truth. The vision for Beautycounter is to spread awareness of chemicals (lobbying to the FDA for bans on more harmful chemicals) while providing products for consumers that are healthier. Beautycounter is not an all-natural or organic brand they still use synthetic chemicals where necessary – but make sure that they aren’t using the worst offenders and thoroughly research different options before bringing them to the market.
Beautycounter is available through ordering online, purchasing from consultants and Target stores in the U.S. Beautycounter has a similar set-up to Avon, Mary Kay and newer companies like Younique. Essentially, you can sign up to be a consultant to sell the products and earn money while doing so. On each product you earn up to 35% commission as a consultant.
Why am I talking about Beautycounter?
As I said in the intro… I was contacted by a consultant who asked if I wanted to become a consultant myself. (For each consultant you bring onto the team, you earn money off their sales as well.) And I seriously considered becoming a consultant! The vision of the company directly aligns with my view on personal care products. However, before spending money on becoming a consultant ($85 sign up fee) I decide to try out a few of the products before taking the plunge.
Beautycounter Desert Sunrise Collection $108.00 CAD
Beautycounter is most well known for their skincare – when you start as a consultant the packages they offer are for different lines of their skincare products. I already have a skincare routine that I’m very content with, so I decided to try their makeup instead. Something that wouldn’t come with the beauty consultant package if I decided to take the plunge and become a consultant.
Yes, $108 is pretty ridiculous for a palette and two glosses, but if they’re not loaded with nasty chemicals and work well they are worth it, right? Let’s see…
Desert Sunrise Palette ($75 for only the palette)
The Desert Sunrise palette comes with six eye shadows and three blushes. All of the shades are a matte finish.
- Pearl Eyeshadow (illuminating white)
- Champagne Eyeshadow (illuminating gold)
- Dove Eyeshadow (dusty lavender)
- Khaki Eyeshadow (golden olive)
- Bark Eyeshadow (luminous brown)
- Pinot Eyeshadow (luminous eggplant)
- Tawny Blush (warm peachy tan)
- Bloom Blush (soft pink)
- Flamingo Blush (vibrant pink coral)
Eyeshadow Ingredients (without colour additives)
- Talc. Naturally derived mineral.
- Mica. Naturally derived mineral.
- Caprylic/ Capric Triglyceride. Synthetic chemical.
- Silica. Naturally Derived Sand.
- Ethylhexyl Palmitate. Synthetic chemical.
- Zinc Stearate. Naturally occuring fatty acid.
- Capryloyl Glycine. Synthetic chemical.
- Undecylenoyl Glycine. Synthetic chemical.
- Lauroyl Lysine. Derived from naturally occurring amino acid.
- Hoya Lacunosa Flower Extract. No data but it is naturally occurring.
- Tin Oxide. Natural Mineral.
- Maltodextrin (In Pinot Shade.) Derived from starch.
As you can see, the desert sunrise palette from Beautycounter has some pretty satisfactory ingredients (even if they don’t list them online!)
Desert Sunrise Glosses: Beeblblossom + Coralbell ($36 each, regular price)
- Beeblossom (shimmering nude peach)
- Coralbell (vibrant coral)
Beautycounter Lip Gloss Ingredients:
- Cera Alba/Beeswax. Naturally Occurring.
- Ethylhexyl Palmitate. Synthetic chemical.
- Iron Oxides. Colouring.
- Maltodextrin. Derived from starch.
- Polybutene. Synthetic chemical, classified as expect to be toxic or harmful by Environment Canada.
- Red 7 Lake (CI 15850). Colouring.
- Ricinus Communis (Castor) Seed Oil.
- Simmondsia Chinensis (Jojoba) Seed Oil.
- Titanium Dioxide. Classified to only be toxic/carcinogenic through inhalation.
- Tocopherol (Vitamin E).
- Yellow 5 Lake (CI 19140). Colouring.
- Cera Carnauba/Copernicia Cerifera (Carnauba) Wax.
- Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax.
- Hydrogenated Polyisobutene. Synethetic polymer used for skin conditioning.
- Vanilla Planifolia (Vanilla) Fruit Extract. Flavour + Scent.
Overall, the ingredient list of the glosses seems to be satisfactory as well. Though I am intrigued as to why Titanium Dioxide and Polybutene would be used when the ingredients are considered to be toxic depending on the usage. Either way it is better than something you would purchase at the drugstore.
Is the Beautycounter Desert Sunrise Collection worth it?
The palette is very muted – the colour payoff is pretty poor for the khaki, dove and champagne shades. There is a lot of layering involved if you want to make your eyes really pop and I dislike that all of the shades are matte. I need some shimmer to make my eyes pop! On the bright side, if you prefer more natural makeup this palette might be a good option for you.
I have never been a gloss person – the main reason I purchased the collection with the glosses is because it would “save me” $39 which seemed worth it. To be honest though, I was very happily surprised by how moisturized the glosses made my lips feel! Of course, like most glosses they don’t wear for a long period of time but they do feel nice on the lips. I also love the vanilla scent as it is very subtle and not overwhelming like many glosses which come with a super synthetic smell.
Now, is the $108 price tag worth it? No. Not a single bit.
That’s where Beautycounter just doesn’t win me over. I love their mission to spread awareness about chemicals and provide an option for people who do not want to use those chemicals but the price is hiked way up so that their pyramid sales scheme will benefit the consultants. I just don’t think that’s the right way to do it. If a brand wants to spread awareness of these chemicals to the general public – then make them worth it and affordable!
You can purchase the Solar Complete Color Mineral Palette from Pacifica which has six eyeshadows, two cheek shades and three highlighters for $32.00 and it’s natural + vegan. The colours are not the same, but you’re getting more – and the Pacifica shadows are ah-mazing!
If the Beautycounter products were more affordable, I think that I would be much more willing to sing praise about their products. Unfortunately I know that I can find something that’s just as good for less than half of the cost. (Pacifica glosses are only $10 versus the $36 price tag on the Beautycounter ones!)
I spent hours researching Beautycounter in an attempt to find a review that was negative and they are very hard to come by – which is for the best. But I am very glad that I was able to try these products before spending a lot of money to become a consultant as well and try to pawn these products off on my readers. I also believe in transparency and honesty, always.
P.S I also purchased the lengthening mascara which I will be reviewing in another blog post because this post became just a little bit too long!
Have you heard of Beautycounter before?