Are you on the hunt for a mascara that doesn’t have a laundry list of ingredients, but you want something that still promises long lashes? The Beauty Counter Lengthening Mascara promises to provide long, clump-free lashes that last. Today I’m going to dive into my thoughts on this particular mascara.
Beauty Counter Lengthening Mascara $36.00 CAD
The Beauty Counter Lengthening Mascara comes in a navy blue package similar to the other makeup products that I’ve tested out from Beauty Counter (The Desert Sunrise Collection.) The tube is surprisingly lightweight, and quite slim. The wand is plastic, long and slim as well. In fact, I found the packaging to be quite… cheap. If you will.
Beauty Counter Lengthening Mascara Ingredients
This mascara rates as a 2/10 on the EWG Skin Deep website. Though most of the ingredients do not have much research to fully determine whether they are bad or good the worst offender seems to be Sodium Benzoate which does appear in the middle of the list. This mascara has 28 ingredients (if I counted correctly!) If you compare this to a traditional drugstore mascara from Rimmel or Covergirl, the Beauty Counter is doing pretty well in their ingredient list.
In the following drop-down I have categorized the ingredients as green for good, orange for moderately-bad and red for bad. If they are not in colour it means there is limited research on the ingredient. I do want to note that on the ingredient list on the Beauty Counter website they add a note that anything with an asterisk is Organic. Not one of these ingredients has an asterisk.
Click to See Entire Ingredient List
How does the Beauty Counter Mascara Work?
That’s what we’re here to find out, right? You want to know if this $36.00 mascara is really worth the splurge!
I’m going to break your heart right now and tell you to save your money… if you have any common sense. $36 for this mascara is a total rip off. I’m ashamed to say that I bought it. The first time that I used this mascara my eyes were so itchy – there must be an ingredient in here that just does not get along well with my skin. However, for review purposes I kept using it to see how it works. #beautybloggersacrifices
The mascara wand feels cheap, it flexes when you apply the mascara. The brush is good and grabs all of the lashes really well to provide a clump-free application. However, the mascara brush grips so much to your lashes that it makes application very time consuming. You cannot run the brush through your lashes in a single swipe (or two.)
This is an interesting mascara because it comes off easily when you cry (an unfortunate test) but it is ridiculously hard to remove when you do want it to come off. And if you have oily eyelids then it will transfer and give you that horrible black line during the day. I don’t understand how or why the formula doesn’t come off when you want it to, but does when you don’t…
Backing up Beauty Counter for a Minute…
I’m going to play devil’s advocate with myself for a minute to say that I understand why the packaging is so lightweight and cheap feeling – I’m going to make the assumption that it’s more environmentally-friendly and recyclable. As well, the ridiculously high cost is due to the Beauty Counter pyramid sales system to ensure that all of their consultants get a paycheque.
I work in retail, so I know that they easily double the cost to ensure that they make money off a product. That’s just how retail works – they probably have over a 52% margin!
The Beauty Counter is exceptional because it is a company based on transparency, but as I stated in my Desert Sunrise Collection review post it would be so much better if they lowered their costs and stuck to selling in-stores entirely. Make it so that everyday people can afford your products, not the high middle-class.
What do I recommend?
Instead of spending $36 on this product, I think you are way better off purchasing the Pure Anada Mascara which is absolutely amazing. It comes off well when you want it too, it only has 12 ingredients, it’s way more natural than the Beauty Counter Lengthening Mascara and it’s only $14.00! Put that extra $22.00 into your savings account!
Or if you can’t purchase the Pure Anada Mascara, you can always head over to your nearest drugstore and pick up a mascara from Physician’s Formula which is going to be par with the Beauty Counter Lengthening Mascara (except cost way less!) Seriously guys, don’t waste your money on Beauty Counter when there’s so many better and more affordable options!
What do you think about Beauty Counter?
* This post contains affiliate links. All thoughts & opinions are 100% my own!